Percept Insight - Business Analytics & Insights Discovery Platform

Percept Insight stands out as a dynamic business analytics and insights discovery platform, tailored to cater to the diverse needs of marketers, product managers, sellers, and category managers. This SaaS offering is designed to empower businesses with deep, actionable insights, facilitating informed decision-making and optimized operations at minimal costs.

For marketers, Percept Insight serves as a robust tool enabling the creation of significant impacts through the configuration of real-time actions such as push notifications (PNs), SMS, or emails, based on various user actions. An example of its utility is the ability to send WhatsApp notifications to users who abandon their shopping carts, executed in near real-time without the need for intermediary data importation. This feature also aids in clear attribution of marketing campaigns, providing a comprehensive understanding of the user funnel from app installations to order placement or other key metrics.

Product managers benefit from Percept Insight's capabilities in delivering effective insights into user journeys and interactions within an app. The platform facilitates the formation of user cohorts for detailed user analysis, enabling managers to understand aspects like order placement time, user navigation patterns, and the popularity of specific app features. This insight is crucial in identifying both high-performing and underperforming feature sets.

For sellers and category managers, Percept Insight offers versatile data slicing options, both historical and near real-time, accompanied by various visualization techniques. These tools enable managers to gain insights into customer preferences, such as brand affinity in specific geographies or price sensitivity of certain customer cohorts, enhancing data-driven decision-making.

In addition to these features, Percept Insight is proficient in providing insights on delivery details and effectively managing order state, streamlining operations for businesses. Its comprehensive interaction analytics and insights, housed in one intelligent system, allow organizations to optimize costs and maximize value, making it an essential tool for businesses seeking to harness the power of data for strategic advantage.