What Is It?
Anyword is a revolutionary AI-based tool used by millions of
marketers for content creation, optimization, and editing. It does not only
improve your text; it enriches it with character and aligns it with your
objective. Take a modern approach to the head-scratching question of marketing
materials, emails, product descriptions, online ads, landing pages, copywriting,
and even blog posts. Join us on this deep dive into the exciting world of
Anyword and trump your competition, one perfect post at a time.
How It Works
Anyword is an AI based on the GPT-4 architecture that was
developed by OpenAI. The latter is also the brain behind the most famous
language model around, ChatGPT. However, Anyword manages to surpass ChatGPT's
writing abilities thanks to continuous learning and improvement that goes as
far as analyzing your past content and mimicking your brand voice.
Getting started with Anyword is a breeze. All you have to do
is open an account and choose the type of content that you want to produce,
optimize, or otherwise edit. Once you choose a type, you need only enter a
brief description of what your content is about, and Anyword will do its thing.
Those of you looking to target a specific audience can
either choose recommended audiences based on your content's description or
create your own custom audience with the descriptors, age group, and gender of
your choice. Moreover, you can choose one of six default tones of voice, enrich
your content with hashtags and even pick a preset formula. Anyword will then
produce three outputs, which you can tweak to your heart’s content. These variants
can be produced for a whopping 28 languages, including their formal, informal,
and regional offshoots. What is more, you can train your own AI model based on
the marketing campaigns and brand messages that have worked best for you.
Use Cases
We would like to argue that Anyword revolutionizes three
major categories of writing. These are content creation, content optimization,
and content editing.
The first one is difficult due to the constraints of various
platforms and so-called soft skills such as brand voice, tone of voice, writing
style, and cultural cues. A company's landing page is an entirely different
animal than an Instagram caption or an official email. Things get even more
complex when we want to write ads for sites such as Facebook, Twitter,
LinkedIn, and Pinterest or when we want to create appealing product listings on
Amazon. However, Anyword is a match for all of these tasks. It does not simply
spit out a robotic text with a few questionable facts; it takes note of your
keywords, chosen target audience, chosen writing style, links, hashtags, and
even past posts. If you choose to integrate Anyword into your marketing
channels, it will learn your writing style and create content that matches it.
Content optimization, especially copywriting, is a
complicated endeavor requiring at least a baseline knowledge of the subject
matter. We all know that copywriting can unintentionally flirt with plagiarism,
which nobody wants to be associated with. Moreover, even the most imaginative
writer can find creating multiple variants of the same text to be challenging
and tedious. Anyword solves this issue by processing the original content,
taking in your talking points, custom rules, tone of voice, and other
requirements, which are then used to provide three templates that can be edited
and branched out.
Anyword content editing is not limited to the rudimentary
replacement of phrases; it dives deep into the nature of content creation and
allows us to change the target audience, tone of voice, writing style, and even
the focus of our message. Do you want to make your fitness ad target
middle-aged women? All you have to do is choose them as a target audience. Are
you looking to attract more young adults to your restaurant? Create a custom
audience with the characteristics and parameters that they embody.
Products
Anyword is one of those gifts that keeps on giving. It is
your one-stop shop for everything to do with content creation and optimization.
The main categories that it focuses on include:
Ads
These are split into Facebook, Google Search, Taboola,
Twitter, LinkedIn, Outbrain, and Pinterest ads. However, these are not your
typical AI-generated ads; they are vectored and refined texts that incorporate
human characteristics such as emojis and tone of voice. Titles sound human, and
the content is as engaging as a fable read by your grandfather.
Landing pages
We all know that a perfect landing page is a masterpiece.
Anyword is here to help you paint these masterpieces, one segment at a time.
There are templates for headlines, subheaders, calls to action, feature
segments, benefit segments, meta descriptions, and content improvers.
Social posts
Writing an engaging Instagram caption or an appealing Tweet
can be a nightmare, especially when you have to limit your creativity to a set
number of characters. However, by using Anyword you can quickly produce
top-notch Instagram captions, Facebook posts, Tweets, LinkedIn posts, Pinterest
Pins, YouTube video descriptions and titles, Outbrain promotional articles, and
even Quora answers. Automatically enrich all of these with your chosen
hashtags, emojis, and slang to produce the most engaging social posts around.
Emails
An email has to be eye-catching, informative, and a pleasure
to read. This holy trinity is one of Anyword's specialties. Compose promotional
emails, cold emails, and company letters in a matter of minutes.
General Writing
Einstein once said that you do not understand something
unless you can explain it to a six-year-old. Explaining a complex topic in a
matter of sentences is a sticky affair, which is why Anyword’s general writing
templates the likes of content improvers, features to benefits, summarizers,
company bios, personal bios, talking point to paragraph converters, bullet
point generators and simplified explainers (affectionately called “Explain it
to a 5th Grader) are priceless.
Copywriting
Perfecting the art of AIDA, PAS, BAB, and engaging questions
is something that takes years of experience and an unlimited pool of ingenuity.
However, you can give yourself a boost by utilizing these same frameworks in
Anyword.
Ideation
Writer’s block is a curse that every creator is
all-too-familiar with. Anyword can give you amazing blog post ideas and video
topics based on your chosen field.
Product Listings
Selling a product is a difficult undertaking, especially
when you have to write a product listing that stands out. Anyword has you
covered with templates for product reviews, Amazon product listings, and even
Walmart product listings.
Articles and Blogs
Do you have the perfect article but simply do not know what
to call it? Drop it into the article headline template and get the perfect
headline that will suck in your audience. Alternatively, enter a brief
description of your desired blog and watch as a blank canvas turns into an
endless sea of engaging content.
SMS
An SMS is, in our interconnected world, a relatively
intimate form of marketing. However, writing the perfect SMS is a headache due
to character limitations and the compact display of a mobile phone. Improve
your existing SMS or craft the perfect promotional gem with Anyword’s
templates.
Prompts
Do you have an idea but do not know where it will branch off
to? Write a prompt with your desired tone, general purpose, examples,
limitations, and summary. Anyword will then branch it into multiple outputs
that might just produce the perfect blog or marketing material.
Accessibility and Developer Options
Third-Party Integrations
There are, currently, no third-party integrations, the likes
of desktop applications, or email client extensions. However, we are sure that
a solution is on the horizon.
API Options
Anyword’s API is readily accessible and seamlessly integrates
into various custom solutions. Note that the API gives you full access to
Anyword’s features.
Browser Extensions
Anyword currently does not offer any browser extensions.
Compatibility
We are a bit disappointed regarding its compatibility with
mobile devices. While you can still use a basic variant of Anyword in your
mobile phone’s browser, the lack of most features makes the experience
underwhelming. We, therefore, recommend that you use Anyword via your PC or
Mac.
Community
The community surrounding Anyword is less active than we
would like. However, there is a blossoming Facebook group and a promising
Twitter account. We expect to see these communities grow and contribute to
Anyword’s future on other platforms, such as Reddit and Discord.
Company
The company behind Anyword is its namesake, Anyword. It was
founded in 2013 in New York City with the goal of producing an AI copywriting
platform and the world’s first language optimization platform. 2019 saw the
launch of its first-generation language model, which was quickly followed by an
ad copying venture in 2020. Its crowning achievements are the High Performer
Winter 2022 Award and the 2022 AI Writing Assistant leader award.
