WATI (WhatsApp Team Inbox) is a comprehensive business messaging tool that utilizes the WhatsApp Business API. It enables businesses to streamline communication through WhatsApp, facilitating both automated and personalized interactions with customers. This tool is particularly adept in supporting customer service, sales, and marketing activities on this widely used messaging platform.
How It Works
WATI connects businesses with their customers through WhatsApp, offering an end-to-end solution for managing and tracking interactions. The platform allows for message broadcasting, building no-code chatbots for automated responses, and managing customer interactions via a shared team inbox. It also includes features like keyword actions, reply materials, and routing for efficient communication processes.
Use Cases
WATI is employed for a range of business functions, notably in customer support, marketing, and sales. Its broadcasting capability is a powerful tool for marketing campaigns, while the chatbot feature enhances customer support with instant responses to common inquiries. The team inbox feature supports collaborative customer service, ensuring effective management of customer interactions.
Products
WATI offers various subscription plans—Growth, Pro, and Business—each tailored to different business needs. These plans include a specified number of free chatbot sessions per month and follow a pay-per-conversation model, with the first 1,000 service conversations each month free of charge.
Accessibility and Developer Options
The platform is accessible to a broad range of users through its no-code chatbot builder, enabling businesses to create chatbots without programming skills. For developers, WATI offers extensive API integrations and customization options for developing tailored communication solutions.
Compatibility
Designed primarily for integration with WhatsApp, WATI is a specialized tool for businesses aiming to leverage WhatsApp for customer engagement. It also offers integrations with various platforms and services like Google Sheets, Zoho CRM, Shopify, WooCommerce, and HubSpot, enhancing its utility across different business scenarios.
Community
WATI is trusted by a wide array of brands, especially in rapidly developing economies, indicating a strong and growing user community. The platform's adoption across various business sectors suggests a robust user community benefiting from its WhatsApp-based communication tools.
Company
The company behind WATI focuses on enhancing business communication through WhatsApp, developing the tool with an emphasis on automation, ease of use, and integration. This positions it as a leading solution for businesses seeking to optimize their communication strategies on WhatsApp.
