What Is It?
Jasper is a cutting-edge AI writer,
marketing content specialist, and art generator that can do just about
anything. You can use it for everything from realistic photo generation to
witty Amazon product descriptions and viral tweets. Moreover, by plugging in
your website or other content, you can match your brand voice in any generated
text. When you combine its learning abilities with target audiences, real-time
Google search data, the latest SEO standards, chosen tones, enhanced prompts,
and an assortment of baseline content, you get unmatched outputs that keep on
giving.
How It Works
The entire system is based on leading AI
models that are enriched by internal ones. These consist of OpenAI's GPT-4, Antrophic's,
and Google's models. What is more, all of the outputs can be generated in
various languages thanks to DeepL's translation capabilities. However, the
dataset behind it is not at all similar to its competitors. Jasper uses
up-to-date content from recent news and the top Google search results. This
combination of cutting-edge solutions and the latest data is fed into numerous
tools that range from email and art generators to creative writing and Google
ads. All you have to do to get the party started is enter a few prompts and
keywords.
Use Cases
The use cases for Jasper are, thanks to its
numerous tools, almost endless. Writers can use Jasper to summarize long-form
content, generate bulk content, revamp old content, check grammar, check
language, detect plagiarism, optimize for SEO, brainstorm, and even translate.
All of these features come with the ability to enhance your prompts, target a
specific audience, alter your tone, and even generate output in various
languages. Our tests produced immaculate Slovenian output that would make even
a professional marketing content writer blush.
One of the most exciting use cases of
Jasper is its ability to generate entire campaigns. These can be based on your
current content, which is analyzed by Jasper with as little input as an URL. This
analysis picks up your brand voice and injects it into all of the output that
you accumulate.
A well-written campaign with endearing Google
ads and the perfect Amazon product description is great, but it will fall short
of expectations without art. This, too, is taken care of by Jasper, who can
even style it based on several artists, moods, and inspirations.
Once you have all of the content that you
desire, you can focus on SEO with dedicated tools that base their output on the
top Google search results. The possibilities are truly endless with Jasper.
Products
Jasper boasts an enormous number of handy
tools that we could write a book about. Jasper can do everything from writing
Amazon descriptions to generating art and optimizing your SEO.
Art Generation
Jasper boasts a lightweight art generator
that can base its output on your images, various moods, mediums, inspirations,
styles, keywords, and templates. Your perfect exciting acrylic Vincent van
Gogh-inspired close-up storybook illustration is just one prompt away!
SEO Optimization
You can use Jasper to write the perfect
title and meta description for your homepage, product page, blog posts, or
services pages.
Brand Voice
Align the automatically generated marketing
material and improved content with your brand’s voice by simply giving Jasper a
link to your public website.
Ridiculous Marketing Ideas
Are you out of viral marketing stunts and
want the perfect idea that will garner attention? Simply provide Jasper with a
quirky prompt, and he will do the rest.
Review Responder
Answering politely and professionally to a
sarcastic or annoying review can be difficult unless you use Jasper to do it
for you.
Creative Story
Jasper is the perfect assistant for
creative stories that pull in your prospective clients and make them relate to
your product.
Amazon Product Support
Writing an appealing product description or
breaking down your product’s features into bullet points can be a hassle. Get
it done in seconds with Jasper.
Ads
Producing ads for Google, Facebook, and
LinkedIn can be incredibly stressful because of the underlying SEO. Use Jasper
and its SEO knowledge to get the perfect ad in a matter of seconds.
Captions
Do you want an appealing TikTok or
Instagram caption that will get people to interact with your brand? Ask Jasper
to create one based on your previous content and desires.
Explain It to a Child
Complex concepts are difficult to explain
in plain English, which is why Jasper is specialized in summarizing text
specifically for Laymen, or in this case, children.
Accessibility and Developer Options
Third-Party Integrations
You can use Jasper in combination with
Grammarly. Moreover, Jasper, with the help of its templates, integrates
perfectly with various services such as Gmail, WordPress, Webflow, and many
more. All you have to do is add it to Chrome.
API Options
Jasper’s public REST-based API is a handy
solution that integrates seamlessly with your project. Note that requests need
to be made over HTTPS and boast an authentication token.
Browser Extensions
Jasper boasts an intuitive and readily
accessible browser extension that you can add to your Chrome with just one
button.
Compatibility
The main focus of Jasper is its official
web application, which is also the handiest way to use it. While Jasper is
available on mobile devices, including iPads, it occasionally faces issues due
to Safari’s safety features. Note that this can easily be mitigated in the
browser’s settings.
Community
The bulk of Jasper's community is located
on Facebook, where you can find various helpful videos and discussions.
However, the official Twitter, Instagram, LinkedIn, and blog offer countless
useful tips, resources, and strategies.
Company
Jasper.ai, the company behind Jasper, was
launched in 2021. It was founded by marketing professionals Chris Hull, Dave
Rogenmoser, and JP Morgan (an individual, not the company), who saw the
potential of generative AI as early on as 2020. Their leading product is
Jasper, previously known as Jarvis, which is revolutionizing the creation of
marketing materials, SEO content and various writing endeavors.
